Understanding & Applying Branding
Words Are Assets Too
Everyone talks branding these days, but what does that word really mean? Branding remains a much-touted but loosely defined term.
McWade Group President Jessica McWade recently conducted a branding workshop for The Arts & Business Council of Greater Boston (Massachusetts). This workshop focused on the particular branding needs of non-profit organizations. Given limited resources, it is essential that non-profits have a strategic plan in place, and develop their branding and messaging from that firm foundation. (Of course, these concepts are equally applicable to financial, industrial and service enterprises.)
In the PowerPoint ® presentation entitled "The Brand Played On!" Ms. McWade provides concepts, definitions and examples that help make branding a more understandable and useful subject.
Go to ...
PowerPoint ® Presentation of
The Brand Played On!
Either (1) "Open" and then right-click "Edit Slides" (Internet Explorer),
OR (2) "Save this file to disk "(Netscape).]
Jessica C. McWade is President of McWade Group, Inc., a management consulting practice specializing in strategic planning, leadership development and branding. See: Professional Profile of Jessica C. McWade
McWade Group Inc.
10 Maple Ridge Drive
Burlington, Massachusetts 01803
Your comments and suggestions for these pages are most welcomed!
Thomas A. Faulhaber, Editor
Revised: December 17, 2003 TAF
© Copyright 2003 Jessica C. McWade / McWade Associates Inc., All Rights Reserved